eHow.com & Twitter

I signed up to contribute "how-to" articles to eHow.com this morning. I figured the more times my name gets out there - the better. The articles will focus on how to shoot sports in low-light, tips and tricks I've learned, etc. Actually, it'll probably look like a summary of my blog on a weekly basis.

I also created my first Twitter account @heffran - so if anyone wants to follow me, go ahead. I'll be primarily using it to send tweets when new articles are online, or when I will be somewhere on assignment. Definitely a business use - not really for personal things. That's what facebook is for.

Facebook Fan Page: Sports Photography - click to become a "fan"

Heffran Photography: Sports Photography - click to view my work

iStockPhoto.com

I am looking into becoming a contributor for iStockPhoto.com. I think that when I have nothing else to shoot, I can shoot some sports-related sports stock. We'll see where that goes. The pay is up to 40% so if you get talented enough at this, I guess there is some money to be made.

Updates to come...

Aim High

Since I continually read negative stories about how the photography industry for professionals is dying, I thought, "ADAPT or DIE". It's true, if the industry is really playing on the theory of supply and demand, then adapt to it.

Will I ever be able to command ridiculously high rates? Of course not. Will anyone? I think only a select few. So, we as photographers of the GWC generation have to be edgy, smarter, willing to work more for less and to always be informed on new technology and what is "hot".

Now, there are those "dream jobs" for those of us in the sports photography industry. For me, it is to become a team photographer for one of the professional teams in Pittsburgh. We have the Steelers, Penguins and Pirates. To shoot for them full-time would be the accomplishment of my dream.

How do I think that gets done? Ask. Yep, simple just ask. You'd be surprised the doors that open to those who pick up the phone and ask questions. I have learned that it's not actually what you shoot (pro, college, high school, pee wee) that matters. What matters is the uniqueness of the shot. Are you getting what everyone else is? If you are, change it up. Make your shots stand out, regardless of what level.

Was I surprised at that? Yep, the first time I heard it I thought it sounded crazy. But I have heard it more than once from several "great" phtoographers - so it must be true.

Fan Photos

Well, since I couldn't be where I wanted to (and didn't want to break the rules), I took a different approach. First of all, I opted for the 50D instead of the 1D. Why? I can take teh grip off and it is smaller. The fact that you can buy it at Best Buy makes it a consumer camera. Plus, the 1.6x crop factor gives me some extra reach.

Also, I left the 70-200 f/2.8 at home since I figured I could get away with higher ISO and f/4.0-5.6 in that lighting. I took a "kit lens", a 55-250mm with me. It is a lot smaller and passed right through security with no problems. I didn't measure it, so I guess it fit the guidelines. Nothng was said about the camera body, so I guess it's not abnormal for a fan to bring one in.

NOTE: I did, however, see a few pro lenses at the game that were obviously fans. I guess it's hard to police 17,000+ fans when you have a job to do.

Here are a few shots from tonight. Granted, these are not professional. These are not ones that would ever end up in any publication. But, as a fan, I feel "accomplished" this evening. These are shots that didn't come out too bad, considering I had to leave my "good gear" at home.





Oh, and these were shot at 3200 ISO mostly. I'll sharpen them 300%, apply "I'm Feeling Lucky" in Google Picasa and maybe use Neat Image if the noise is an issue. It doesn't seem too bad unless you view at full crop. And, before you ask, the ONLY image I actually adjusted the levels, contrast and sharpness on is the first one.

Oh, and lastly, below is where I "wanted" to be. It's only 8 rows closer to the ice but it takes the netting and glass out of play. This guy was crafty, he had his laptop right there with him - he was updating whatever website he was working for (probably NHL.com or the Pens directly) between periods. Never had to go to the Media Room.


Covert Mission - Mellon Arena

Well, since I was denied any credentials the traditional way, I decided to take a more "fan" approach. I am just going to take the consumer 50D without the grip and one of the kit lenses. Collapsed, it follow the rules and shouldn't cause any problems.
I will, however, take a high-priced Sony consumer camera in case. It has 10x optical and 24x digital zoom. Why this is allowed and a straight 200mm isn't, I have no idea. I think it just comes down to the fact that the pros with the credentials don't want people in the stands getting any shots that might rival theirs. Working on assignment for Pitt, I can totally see the issue. I wouldn't want a GWC to shoot when I have worked hard to get credentials and a paying gig.

Well, off I go... wish me luck. 3"?? What in the world does the length of the lens have to do with it. Hell, the 18-55mm that comes with most Walmart cameras is longer than that. Not to mention... the optical zoom on some of these consumer cams is easily more than 3.

I feel like a camera-toting, 007 today...

Penguins - No Luck

Earlier this week, I sent an email to the Pittsburgh Penguins asking for a one-game credential so that I could occupy one of the "open" holes that I see directly in from of my seat when at a game.

Although I was denied, XXXXXX was very cordial in their response. I wish more people took the time to reply, instead of simply hitting the delete key. I thought it would be informative to post their response here.

XXXX forwarded me your email. I appreciate your interest in shooting the team and your professional endeavors.

However, the NHL has requirements for credentialed photographers and in this case, I would not be able to credential you as a free-lancer. The requirements are that the outlet is either an NHL -approved wire service or an affiliate to an outlet that we credential for media purposes. We do not credential any free lance photographers without a League affiliated source.

While I know it is frustrating to see an empty hole during some of the games, we must comply with the regulations. Security at Mellon Arena does not admit fans with a lens larger than 3” because it is considered professional equipment and it is prohibited at an NHL game.

Thanks and best of luck to you.
XXXXXXXX

I simply replied, thanking her for their time and asking if there was a list of "pre-approved" media outlets. My next strategy is to try and hook up with one of those organizations. In the world of credentials, asking the right person a pointed question is the best "first" step. I'm sure I'll have something to post shortly as this unfolds. It seems that the Pittsburgh Penguins are a very professional organization and the folks there seem cordial and willing to inform, rather than ignore.

Pricing the Work

I sat down today and began to think... "How do you really make money as a photographer?" The truth is, there really isn't ONE answer. There are a lot of factors that go into it. Not that it is some secret formula, but it has to follow the same principles as any other business. Simply chasing money is not a business plan.

I figure that I would like to work approximately 200 or so days out of each year. That is roughly 17 days a month. Consider that there are only about 20 weekdays each month - it doesn't allow for much downtime. Now, of course you work weekends as a photographer. Taking that into consideration - it can turn out to be a very lucrative business with almost 165 days off a year!! Well, we all know that is not going to happen. The trick is to PLAN it that way. You'll come up short - guaranteed. When you do, you've given yourself enough "extra" days to make up for it.

Assuming a goal of $80K annually, that means that each day I work... I charge $400. Can I take a $200 job? Sure, I just need to realize that I am canibalizing TWO days by taking that job. Now, if those are frequent jobs that are easy and don't take a great deal of time and resources - they're worth it.

What I can't do is build a business on those type of gigs. I hear it all the time how you can't just turn away a job. I tend to agree as long as you stay focused on that total number and keep dividing it into the number of days you want to work. If you do this, you can stay on track.

When a wedding comes along, you can make up for a $200 day pretty quickly. If a wedding gets you $2,000 then that is 4-5 days of your "target" work. That will help make up for 2-3 "low-budget" gigs you take.

Just remember, you don't have to turn down work - especially when you are starting out and building relationships. I have done it. The best in the business have done it. They don't like you now because you are taking all the little jobs, as if these are bigger ones that YOU made into smaller ones.

Keep your eye on your total goal, the amount of days you want to work and constantly "INSPECT what you EXPECT". If  you do so, you can stay on target and run your business the way YOU want, not the way others do.
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Cool SWAG!

I was given a cool gift today. It is a 24-105mm Canon lens that is actually a "mug". It is such an exact replica that I would probably confuse them and show up on location with a coffee mug and not my lens. I can't seem to find this one online anymore, although I do have a white Canon 70-200mm IS USM coffee mug lens ordered for April. The white ones were given out to photogs in Vancouver during the Olympics.

The black lens/mug is the one I just got. For the record, the one on the left is the real lens. Not too bad, although I wouldn't be sticking it in the dishwasher everyday. It'll probably be a pencil holder.






Tennis - Obstacles & Outcome

Well, yesterday was the first tennis match I had to shoot so far. It was at the Club in Monroeville. Now, this is a relatively high-class tennis club and gym facility, but the lighting is not conducive for high speed photography. I don't believe in ever using any flash. High ISO and post-processing is a better solution in my opinion.

Strobes, in my opinion, give a very artificial look to the shots. You do the best with what you have to work with and hopefully you end up with some keepers. If they are noisy, they can be sharpened and made black & white. I ran them through Neat Image and it helped. I think I should have sharpened them AFTER that step, instead of before.

Add to the lighting issue the fact that, other than before the match, the coach did not want anyone at courtside. This is totally unreal, but you have to play within the rules that the coach and officials set forth. It's humorous since we are all (should be) insured and there are benches between the courts that the coaches sit on. The excuse that it distracts the players is totally ridiculous.

That all being said, I'll probably get to travel to the Big East Tournament with them in late April. That, and even though I had a difficult day shooting - I got paid well. I guess there is always a silver lining if you have a positive attitude. Here are a few pics:






Day Off - Whew!

Even though it's not actually the case, I feel like I have had my camera in my hand nonstop recently. Now, don't get me wrong, that's how we make $$$. But, it is a lot more tiring that the average person may think. If you've ever held a Canon 1D w/ a Canon 70-200mm f/2.8 USM IS L lens for a prolonged period of time, you know what I mean. Add to that I was perched atop a 10 foot ladder so I could shoot ever the ice (amatuer rink, no portholes) and you can see how strained my arms and back must be.

So, today I enjoy a complete day off. Yesterday was a day off, too - but Sundays always are. I like to keep some of the weekend to myself unless it is a good paying gig that I simple can't refuse. I think in this business we have to keep some basic rules. Balancing time, sticking to our pricing unless some long-term goal is at stake and behaving like professionals at all times should be the foundation upon which we operate. I see so many photogs (some maybe more experienced than me) being unethical, inconsiderate of others and downright rude when shooting an event. Someone needs to inform these "Holier-than-Thou" folks that they are not Andy Warhol creating a one-of-a kind image. Quit treating like you are.

I shoot my first tennis match tomorrow at Pitt. It's their "Senior Day". I have never shot this sport although it can't be that hard except I think it is indoors. I may have a lighting issue like hockey. I'll have to see how I can use my flash. I tried "on-camera" with a 580EX II and I got some ghosting and it was impossible to stop action. But, I shot a 1/250 without the flash and got better clarity. That doesn't make sense.

Time to research...

Hockey Rinks

Amateur hockey rinks have the WORST lighting you can imagine. So, I had to shoot a playoff game on "spec" today. I did so since one of the parents loves my work and has been promoting the bejesus out of me. I am sure I will sell enough to cover my time.

The cool part was as I was trying to find a clean part of the glass to shoot "through" (no port holes), the rink manager came and asked me if I wanted his 10' ladder. He said he'd put it over on the bench side, at the blue line so I coulbd get overhead shots as well as not have to deal with cloudy glass in my way.

Now, for all the PITA that we deal with as photographers, it was a nice change to see someone today who was actually interested in making my job easier. Too bad I couldn't ride the Zamboni!



NIT - Another "One and Done"

Well, another short-lived assignment. Two hours ago, I was on the court taking photos of the team. Now, I am on the bus back to Pittsburgh after a pretty harsh loss.

The reality of this type of work is this: If you WIN, you continue on and get your dayrate - day after day after day. If you lose, You've spent just as much, if not more, time travelling as you do shooting. But, it is the life we choose and you really can't complain when you see people losing their jobs daily.

So, on to a hockey assignment tomorrow for the Pittsburgh Amateur Hockey League playoffs. It's on "spec", but a lot of verbal pre-orders are placed.

Anyhow, it's very hard to type in this bus. This one will have to be short.

NIT - Morning Practice

It was in interesting part of my assignment. I had to shoot during their morning practice. Never thought that it would be something wanted, but afterwards I realized that you can get a lot of candid shots of the players and coaches. During a game, it can be hard to catch every emotional moment but during a heated practice, a lot of cool shots can come out of it.

Not to mention, you can really make a bid more attractive if you spilt up a "game" rate and a "practice" rate. My language always says that one assumes the other. So, it is the equivalent of quoting a combined dayrate. Just a thought. It works for me.

The BIG downside is that during the shoot-around, the lights were not ALL on. So, I have no idea what to expect tonight. I'll spend the first 30 minutes trying to get a low ISO and high shutter speed combination. I hope to shoot around ISO 400-640 and crank the shutter up close to 1/800. I can do that at the Peterson (Pitt) and hope that is the case here. The arena is new, so there are "broadcast" lights throughout the ceiling.

As far as the photos, not all were team-related. One of the staff was playing with Matchbox cars with the son of one of the coaches. Made a good shot. That little kid probably is responsible for about 75 shots. But, there will be some that will not only be worth keeping, but the coach will appreciate the memories created and captured.

The schedule is grueling. Back at 1:30pm, pre-game meal at 3:30pm adn check-out and load at 5:30. Game at 7:00pm and off to the next location by 10:00pm. Where? Who knows. It could be back home (with a loss), Ann Arbor (UM) or Kent State.

NIT - Day One

First of all, here's to playing more than one game this time. A one-and-done trip will be a loss for me since I gave up a hockey shoot for parents this weekend.

Second, the hotel has free internet. Always a added and usually unexpected benefit. So much for me hacking my iPhone this week. LOL

I have one major recommendation to anyone doing a per-game or day-rate assignment out of town for a client. One, be sure that all travel, lodging and meals are paid for and/or provided. No sense in paying out of pocket and billing them to get reimbursed. Second, request/require your OWN room with a king bed. Sounds silliy, but you'll appreciate the privacy on the long days.

The reason for the early post is to reiterate how important realizing that the best camera you have is perhaps the one you have with you. I was riding the bus last night and saw the sunset. I didn't have my gear on board (it was below) but wanted to get the shot. Very cool late winter sunset. Being along the highway made it a cool juxtaposition in my opinion.


The above was shot with my iPhone using the OneCamera app. Not an award winning shot, but pretty decent conisidering the circumstances. If I color balance it in Photoshop (I will and post the "after" shot), it might be a good shot.

Here's after 3 minutes of color editing and nose reduction:



The date included on the bottom of the image could be cropped out, but this is simply how it was taken and how it came out of the phone's camera. So, aside from a fast shutter speed, your camera phone may just be "good enough" to catch that fleeting moment.

Blogging on the Bus

Well, the bus is cramped. Definitely not the Mercedes bus we had the last trip. This is just a regular, "road-trip" Prevost. I'm making this entry for one reason. I am actually using my laptop, connected through the iPhone. So, it works in this environment.



- Blogged on the Bus via MY iPhone Network :-)

The NIT Starts

Today I jump on the Pitt bus and head to Toledo for their first round game versus Toledo. I love working for a good client, good people and at a level where they realize that quality "costs". IF it were up to me, I would sign on as their staff sports photographer. Paul and I have talked abou it, but the different Sports Information Directors have their own people that they use. So, in order to do that, I have to work the other relationships harder. At some point, I envision covering almost every sport Pitt has to offer.

Here's what I am taking with me on this trip. I can tell  you that you never have enough batteries and DO NOT forget the chargers when you travel. They'er very easy to leave plugged into the wall and walk away.

1D Mark II
50D
(1) ET-2 Infrared Transmitter
(1) 580 EX II
(8) AA rechargeable batteries w/ fast charger
(3) 1D batteries
(1) 1D AC battery w/ cable
Wireless shutter release w/cable
Canon 70-200mm IS USM L f/2.8
Canon 18-55mm IS f/4-5.6
Canon 55-250mm IS f/4-5.6
Tamron 28-75mm f/2.8
Thinktank belt w/ pouches
Laptop
iPhone
50-in-1 card reader

I may have listed my gear before, but that is pretty much what I carry with me wherever I go. Some people shy away from kit lenses due to their construction (plastic), but I get some good shots with them on the 50D. They're not compatible with the 1D. the 18-55mm is a good walkaround lens and shoots pretty wide.

This trip couldn't come at a better time, either. Photography is an escape for me. I am sure you feel the same way. Whenever you have personal stress, etc - it is nice when an assignment comes up that will occupy your time and keep you busy. This trip happens to be one of those.

This will be the first time that I can test my iPhone in a crowded environment as a transmission tool. Certain photographers have said that it simple won't work. I disagree. This will be a chance to find out for sure.

SportsShooter.com Fallout

I posted my comment about the use of an iPhone for transmitting images on a thread over at SportsShooter.com - the premier site for Sports Photographers, in my humble opinion.

Let's just say that certain individuals questioned me on it. One said that I was giving "bad advice" and that using a cell phone network at a "big event" was basically impossible. It's a typical example of how some folks are just walking around with a "holier than thou" attitude. I was simply presenting another option that some may not have considered. Would it work? I have no idea, even though it works for me.

But, that wasn't the point. I was attempting to add more information to a community that is based, from my expectations, on sharing experiences and suggestions. Nobody has to listen to or implement anything I say, it's just further information that "might" be beneficial to another member.

Needless to say, the user apologized and further explained himself. Really wasn't different than the post, but I appreciate the effort. I am not a member on that board to make friends. If I do (and I have), then great. But, at the end of the day, I am there to learn from the experienced photographers that monitor the board.

In a lot of cases, you are discouraged, rather than encouraged from these seasoned professionals. Even the way you do business is judged. I think that the industry is changing so rapidly that some will not be able to adapt.

The community that read the post marked it as "innapropriate". My rebuttal, which wasn't all that kind, got a few "informative" marks. I guess that some people are just not ones to be understanding and are set in their ways. It's a lesson to everyone getting into the business. The LAST people you should ask are the seasoned pros. They don't like you, they don't want you in the business, and will do what they can to discourage you. "There's no money to be made in sports photography..." is a phrase used often. If there wasn't, why would there be so many photographers (who say that) STILL in the business? The answer is obvious.

End of my rant. I received numerous emails from other members congratulating me for standing up to the uncalled for comments. They were afraid to take my side on the message board for fear of backlash. What good is a community of we are not all in it for the same reasons. Me? I would never turn away a request for help or not answer a question from another photographer. That's just NOT how I operate.

Using Your iPhone

I have to admit, I am addicted to my Apple iPhone. Once I got acclimated to it, it was all over. I have to acknowledge that if you have a need, there really is "an app for that". Here's a HUGE tip on how to maximize your iPhone for use as a photographer.

Taking Photos

One thing we forget is that sometimes the best camera you have is the one you have with you. We don't always need our 1D Mark II or our D3 to capture an event. The iPhone has a pretty good built-in camera. Get the 3GS and it's even better. I use the 3G version. So, I am walking around all the time with a damn good 2MP camera.

In order to take even better photos with my iPhone, I downloaded the Best Camera app (written by Chase Jarvis) and CameraOne (better viewfinder, cool effects, etc) about a week ago. I can tell you that BestCamera is good for applying filter effects after the fact and the CameraOne app really does take a better photo than the default camera app that comes with the iPhone.

Remember to use those (the vivid effect is my favorite with CameraOne - see below) and you may walk away with some interesting images you would normally miss. Here's a candid example from this year's St. Patricks Day Parade in Station Square:


Now, it's not an award winning photo, but at least you're able to capture it.

Connecting Your Laptop to the Internet

Now, this is where I will be giving you a secret you may be unaware of. Regardless of what Apple tells you, you CAN use your iPhone as a wireless router. I have been out, with my camera gear and came across a great photo unexpectedly (see auto accident below). My problem was that, even though I had my laptop with me (always in my gear bag) and my iPhone (never leave home without it), I had no way of transmitting the image to the local editor.

Now, I could have taken the traditional route and did exactly what AT&T told me which was to buy one of their USB devices ($99-$299) and purchase a standalone data plan which would cost approximately $30 every month with a two-year agreement. Not only did I not want to sign a two-year agreement on another line, but I definitely didn't want to spend $30 each month when I may not have a constant use for it. I really only needed a solution for those times when I was not near a computer, nor free WiFi.

So, with my extensive computer background, I began to search for solutions to "unlock" my iPhone. I knew that all the technology was there to use it as a "modem" or a "wireless router" for my laptop. Apple just wasn't going to make it available since they had the other option which was additional revenue for them.

Long story short, I now have my iPhone "unlocked" and an "ad-hoc" network created between it and my laptop. It requires no USB cable and communicates 100% wirelessly. It transmits data completely over the AT&T 3G network and I incur no additional charges since I already have the required unlimited data plan for the iPhone.

Download speeds are about 1.5Mbps (5MB in about 3-5 seconds) and upload speeds about 256Kbps. This is more than adequate for my usage. Email is quick, browsing the web is decent and I really can't tell any tradeoff. I had heard how slow the USB solution from AT&T was, so that was another reason why I avoided it. This connection is so good, I may actually disconnect my Comcast service from my office.

Before I tell you how I did it, let me start by saying that you do this at your own risk. Is it difficult? No. Do you have to go through each step carefully? Yes. 

Visit http://iphone.unlock.no/ and purchase their unlocking software (much easier than doing it via script) and include the App Package (this is where you get the app that transforms your iPhone into a wireless router).  It costs about $60 and is a one-time investment - well worth it.

Once downloaded, you run the software and it automatically "unlocks", or "jailbreaks" your phone. All this means is that you are no longer held hostage by the App Store and can use the phone on any network by simply changing SIM cards. Great if you travel internationally or feel like using the phone with Verizon, etc.

It will install an app name "Cydia". Launch this app, follwo the instructions to acquire their version of PDANet (easy) and setup an "ad-hoc" network between your laptop and phone. This may sound difficult, but is really isn't. The instructions are very clear and simple. You just have to follow them patiently.

From that point, you're all set. Just fire up the laptop, launch the PDANet app and connect to the new wireless network that is visible. You'll be cruising the web in less than 10 seconds.

The only drawback in my opinion is that you will lose the use of visual voicemail. What this means is you will have to call yoru voicemail instead of simply tapping the message like you're used to. But, with how important mobile access is - it's a small price to pay.

In fact, I am sitting at my desk writing and transmitting this using my iPhone. It is connected to my laptop to conserve battery life via the USB charging cable. I am indoors, and even answered some calls and text messages without the network disconnecting. Instant messenger works beautifully and it has been checking and downloading my email the entire time.

In short - it's a great way to achieve what is supposed to be impossible according to AT&T. Does it void my phone's warranty? I have no idea. There is an uninstall option so I imagine it can be brought back to default settings if needed. Truthfully, I could care less about that.

Oh, and you can still use iTunes - just don't upgrade the firmware on your phone unless you make sure it's okay to do so first.

I hope this helps. It has done the impossible for me. I couldn't help but share this information to any fellow photographer. Transmitting from the field and not incurring additional expense?? Priceless.

Heading West (sort of)...

Found out this morning that I am heading out to Toledo with the Pitt womens team. Now, I know that a lot of people ask me why I don't want to do the mens team. It's not that I don't WANT to do the mens team, but there is not a difference in what I charge and the womens team is a little more laid back and I've developed relationships that make it easier. So, same pay + less stress = good gig.

Leaving Thursday on the team bus. Reminds me of the UofL baseball days. But, I get a lot of work done on the bus. Hopefully, we get the Mercedes bus that we had coming out of Hartford. LCD TV and power outlets made the trip much more convenient. No worry of the laptop dying.


Holy Toledo!

Well, the Pitt women are heading to Toledo, OH for the first round of the NIT. We'll see if I am packing my bags or staying put.

NIT or NCAA?

Well, tonight was the NCAA selection show. I am only concerned about the women's tourney. The first and second rounds are being held here in Pittsburgh. I plan on contacting each school cmoing here to see if they are in need of my services. I did this for the Big East tournament and only got one response - a "No thank you." from Marquette. The other schools simply ignored it. I think email may not be the answer. But, after hours - what can you do?

The teams coming here are Ohio State, Mississippi State. Middle Tennessee and St. Francis (PA). Basically, Pitt got screwed out of either UConn or WVU coming here. Now, the chances of any fans coming to watch the games will start and stop with St. Francis.

In the case of the Pitt women, they find out tonight if they get invited to play in the NIT. Where they play is the biggest factor on whether or not I have a job there. So, I am waiting to hear from Paul on whether or not I am needed.

I am also watching the NIT site to see where Pitt gets invited to .

$200 - Stop saying "YES!"

I have my own thoughts on the whole "pricing model" that most established photographers have and regularly shove down the younger photog's throat. There are arguments on both sides and it IS the White Castle vs. Five Star Restaurant model in reality.

For me, it a simple decision on whether you turn down 50% of your proposed projects and focus on the upper eschelon or become the "guy" who is the one taking the "turn-downs" of the other guys. Neither one is bad, in my opinion. What IS deplorable, is the way in which the established photographers in the industry scoff and belittle anyone choosing to be the Timex of the photography world and NOT the Rolex.

I, as a younger pro, would say that you have to pick a business model in order to be successful. In the beginning, you will accept jobs at rates that you will be able to turn down in the future. But, simply turning those down is not going to make those low-paying gigs go away. They will always be there. A client is not going to suddenly start paying more for your service just because YOU say so. The MARKET has to say so. In the end, that type of client - the one who will buy Timex and NEVER a Rolex - will simply be serviced by a difference photographer with a different business model.

And, honestly, EVERYONE wants to be paid a king's ransom for their time. But, I honestly believe that there is a working model for high volume photography work performed at reasonable rates. Lifetouch is a great example of how that model works. Now, before I get flamed - I realize that they do "less than perfect" work. The smart thing is... THEIR customer is happy. It is still a better product than a consumer can produce. Is it the best available? Absolutely not. But is IS enough for who they want to sell to.

Here's a great story that touches on this topic. I think it is a sad reflection on our business when an article must redact the names of the posters to avoid them getting "backlash". Can't we all just get along? I would like to see the more experienced photogs HELPING the younger guys, rather than discouraging them.

http://www.aphotoeditor.com/2010/03/11/stop-accepting-200-assignments/

New Flash Website

I finally upgraded my website to be a little more professional. I have been so consumed with "shooting", that my marketing has been lacking. Now, with my new Flash-based web site, I have a better presence on the web that showcases several of my images - every sport I shoot - in a very memorable manner.

Here's a shot of the homepage:

Always have your camera...

I have kicked myself countless times for not having my camera in the back of the SUV when going somewhere. Often, I'll come upon something newsworthy, or just wish I had it to capture a scene.

On the way to the Home Show on Saturday, I just happened to throw it in the back of the car since I was heading downtown and there was a significant chance of flooding. I thought I might get some good shots if that happened.

Well, no flooding. But, there was a accident on the way. The picture below is the result. If I didn't have my camera, I would have missed it. If I miss it, I can't submit it to the local paper and get my "stringer" fee. Make sense? So... have your camera with you whenever you can.

Money Maker Chance Lost

Next year, I need to remind myself to bring my camera and 1,000 biz cards to downtown Pittsburgh on the day of the St. Patricks parade.

I could walk the streets and shoot, hand out cards and easily pull around a grand. So, I have to start thinking ahead. Another lesson learned. Funny thing... my gear is in my car. I guess I was more concerned with celebrating than shooting today.

Drunk college students who are social networking nuts? Perfect market for the $1 image download. Well, maybe wishful thinking but there are always opportunities out there. We have to be ready for them.


- Posted using BlogPress from my iPhone

Image Vault

I got tired of building galleries for every event I shot at Pitt, emailing low-res copies to Paul for the website and then burning a CD of high-res images for him to then categorize by player for next year's media guide. So, I decided to search for a solution that would be more like a indexed image archive that would be applicable for all of the sports I shoot.

I looked at a lot of options. I even tried to use my SmugMug account, but it just wasn't cutting it. So, I eventually decided to use Flickr from Yahoo! I never really looked at it, but if you just need a searchable archive for a client to look at images and be able to download high-resolution copies... I can't imagine a better solution.

I realize that this would not work if you were selling each image separately. But, that isn't my business model. I ask for a fair rate for my time and the images carry an unrestricted license by myself and the client for promotional use. If any commercial usage comes up, they have to notify me. I can't stand the photographers that want a king's ransom for their time. Example, I just heard of a guy who wanted to charge $80 to get on a plane and $60 for each meal that he attended. Seriously? The travel and meals were all paid for. Needless to say, I got the job.

Now I have http://www.pittpics.com/ for them to use. It's pretty cool in my own opinion. It'll streamline my workflow for a client like this whjo is paying "per game" and where I don't need to worry about who has access to what images. Like I said, the OLD business model is not MY business model.

My advice... ADAPT or DIE.

Canon 1D Mark II Tips

First, if you are not already a member of SportsShooter.com, I suggest you look into it. It is literally the single best resource for aspiring sports photographers. The ability to interact with the big names in sports photography like Brad Mangin is priceless. Visit them at http://www.sportsshooter.com/.

In fact, you can view my profile there: http://www.sportsshooter.com/jheffran

For all Canon 1D Mark II users, I was given the best link I could imagine. Remember, I just came back from the Big East womens basketball tournament where I got some of my best pictures yet (see below). But, I felt like I wasn't quite dialed in on my camera.

I asked a simple question on AF tips and was given a link to the Sports Illustrated "recommended settings" for the Mark II. Here's the link: http://www.siphoto.com/?canon1DM2.inc

That is a file you simply save to the root of your CF card and you then initiate the "Loading Camera Settings" option and your camera will instantly be set correctly. It is truly a time saver.

Here are some of the files from this past weekend. I did a little more sharpening and levels adjustment on these - it made a big difference. Granted it was through a "recipe" within Canon Digital Photo Professional software as opposed to individually adjusting each photo. Let me know what you think.










A little "noisy", but I didn't run them through Neat Image becasue I wanted them to have this look. When printed, they print smooth and very vivid and tack sharp. These are also low-resolution JPEGS, so that affects the output slightly.

Big East - Day Two

8:26am

We are supposed to leave for the XL Center around 10:00am today. I'm focused on getting some good documentary shots. Not going to think too much about how lame yesterday was. Just thankful I even got the shots I DID get.

Paul told me a little about their pre-game antics that normally happen. I'm hoping that the girls aren't so serious today. I need to get some energy and emotion from them.

Also, a win would be nice considering my contract situation. A "one and done" tournament would not be very beneficial to me. Paul is being great and allowing me to charge for the travel day since it was originally supposed to be a flight.

One problem is the coach. On one hand, she wants a lot of candid shots. Buy, everytime I mention to Paul that I want to shoot 1 or 2 pics in their video meeting, the locker room before the game, etc... he seems hesitant to ask her.

So in the future, I have learned that I make these things part of my contract. Otherwise, I am faced with the struggle of getting good shots.

Oh, and she's upset that I don't have more pics of the forwards. My response? They don't do anything worth shooting! Missing layups is boring. But, she is the client. I have to kiss her ass a little today so she remembers me. Well, off to prepare!

- Posted using BlogPress from my iPhone

2:02pm

Well, it ended as quickly as it began. Over 1,200 RAW photos were taken and we'll be on the bus back to Pittsburgh first thing in the morning. It's dissapointing, but all-in-all a good experience. I'll post some sample images later today. Right now, it "pack up the gear" time.

10:56pm

Only about 160 miles from Pittsburgh. It's been a long day. I decided to just go through the raw images and sharpen, adjust levels & curves and crop while we were driving. Ended up with about 200 keepers. Not bad considering most of it was action and I still can't squeeze off just one frame consistently.

I've come up with a pretty slick workflow for images that will probably end up on the website or used for the media guide. I shoot RAW, use DPP to apply the "standard curve assist" first, then I literally push the sharpening to 500%. I know that sounds like alot, but the images pick up a little noise but "jump" off the screen. I figured it out last night while playing with some images from the first day.

I don't recommend this for every project. Obviously this is extreme, both in automation and sharpening. The 1D mkII has awesome color depth, white balance and sharpness. I am trying to figure out any reason to ever need 15-25 megapixel. I'm sure there are reasons, but not in my application so far.

If I were just processing 5-10 images for print, I would do my Photoshop workflow which is easy and makes the images "pop".

First, I shoot RAW. Second, I adjust levels in DPP. It works fine and I can either do that or adjust the. In Photoshop. I really haven't worked much with RAW in PS. And, I use version 7.0 on a PC. Not exactly the photographer's choice for post-processing gear.

After the levels are adjusted, I apply between 300 & 500% sharpening. This is where I open the image in Photoshop and fix imperfections, etc.

Lastly, if noise is an issue, I'll run the whole batch through a very low frequency filter in Neat Image. I can usually shoot at ISO 800 or below so it really isn't a big issue in my mind.

So, back to the topic... this has been a great experience. The coach was iffy about a new team photog but I did my best to schmooze her a little. I think it worked. We'll see when I talked to Paul his coming week.

I have to remember to send a thank you card to Paul, Agnes and the staff for being so accomodating to me. I know having a photog everywhere you go can be annoying.

Well that sums up the 2010 Big East tournament for me. I wish it would have been longer but it is what it is. Hopefully, this leads to many opportunities with Pitt and the networking that I've done. I did, however, forget to give the people in charge my biz card. I'll include it in the thank you card.

Now... what us next? Oh yeah, working for the PAHL. Time to make some calls

- Posted using iPhone Blogger

Big East - Day One

2:30pm

Just got into my hotel room and it's nice that I have my own. I flew in with the video production department and a few managers. Carol seems to be the boss of this group. These are the people who may not hold a big title, but are the real decision-makers... at least at the NCAA level.

No free Internet at the hotel, at least not in the room. Sorts sucks but my iPhone will have to do. The team arrives in a little bit. I have to start the "photo story" at that point. I am after ACTION and EMOTION.

- Posted using BlogPress from my iPhone

7:36pm

So the first day has ended. We've eaten and the team has gone their rooms. I have to say that today was a weird day for shooting. There weren't really that many opportunities to speak of. I just got the typical "get off the bus", etc shots. Very boring. Very non-photojournalistic. I am a little dissapointed at the shots I got today. Even at dinner, it just felt awkward. Not sure what it was.

The game is at noon tomorrow and, the way Pitt has played this year, it could be a quick exit from the tournament. I hope not. I was a little pissed when I found out that we were chartering a bus home instead of flying, but the SID offered to pay me for that day so it's not a big deal to me now.

Right now, I am exhausted and sitting in the hotel bar watching the Bruins and the Maple Leafs play. The Pens are on, but it is blacked out up here. Go figure. Anyhow, tomorrow will probably be a better day and I will try and do a better job following the players to get some candids. I think having to use my Speedlight was the issue. I am so used to shooting without flash. Oh well, tomorrow is another day. Now where is the beer?

11:08pm

As typical in my experience, I decide to look back through my shots from the team's arrival. Well I can once again tout the benefits of shooting RAW format.

After opening some of the CR2 files, I decided to tighten the RGB levels and apply a 500% sharpening through Canon Digital Photo Professional v19.

What I end up with is perhaps the most detailed and sharp, color rich candids. Are the perfect at 100% crop, of course not. But who the hell does that? That's like looking at a billboard image from 4' away.

So... Shoot RAW, get your white balance close and tighten the RGB levels. You might just turn crap into some good "keepers". Hopefully, I can post some tomorrow to show a before/after comparison.

Preparing for Trip

I leave tomorrow morning EARLY for the women's Big East Tournament in Hartford, CT. This, so far, is my biggest assignment. Sure, it's womens. Yes, it's not the men's NCAA Tournament. But, it is a paying gig with a major NCAA Division I school. It's the reality of yet one more step in my goal of becoming a team photographer for a professional franchise, or establishing a business shooting custom sports portraits and action photos.

I am looking through my Pelican bag and trying to make sure I have everything I need (packing clothes is another story). Here's what I am taking along with me...

Cameras
- Canon 1D Mark II
- Canon 50D w/ battery grip
Lenses
- Canon 70-200mm f/2.8 USM IS
- Tamron 28-75mm f/2.8
- Canon 55-250mm f/4.5-5.6
- Canon 50mm f/1.8
Miscellaneous
- 500GB USB External Hard Drive
- Two (2) extra batteries for the 1D w/ charger
- One (1) AC battery for the 1D to run off AC power, if needed
- Pocket Wizard remote shutter release
- One (1) Canon 580EX II flash unit
- One (1) Canon ST-E2 infrared transmitter for the 580 EX II
- 4x AA battery charger with AC & Auto power cords
- HP Laptop w/ 50-in-1 card reader
- iPhone 3G

I am sure there is more, but that gives an idea of how much stuff needs to travel with me. They've chartered a flight so carry-on restrictions aren't that much of an issue, but my Pelican bag is cool. The front section is a detachable laptop bag. So, you can wheel it around and then unzip that portion when you go to store it in the overhead bin. Crafty, huh?

Arghhh! Images Lost!

Well, I have learned my lesson. I had about 400 amateur hockey photos that I took over the weekend on a CF card. Well, somehow that card ended up in my 50D that my dad used to help me shoot the Pitt game yesterday. Needless to say, we formatted the card before we started.

So, as a lesson has been learned - backup, backup and backup some more. Even better, edit/import the images the night of the event. That way, at least I would have had them on the laptop or on my external hard drive. Serves me right - especially since I can set the 1D MkII to record to both a CF and SD simultaneously.

Here's one shot from that day. I just happened to print it out for a parent. The lighting sucked so post-processing was a nightmare since I didn't shoot in RAW. Next time, I will remember to shoot in RAW. Let's just say that this hockey game was a learning experience on quite a few levels...

My Review of the 1D Mark II

Last night was the first time I got to really rest my newly acquired (sound like a proud papa, huh) Canon 1D Mark II. With all the well publicized problems of the 1D Mark III, I chose the Mark II for it's price on the secondary market - around $1,000 - and the simple fact that anyone that isn't using a Nikon D700 or D3 has this camera body attached to a Canon 70-200mm f/2.8 USM IS/NON-IS L series lens.

The drawbacks that I initially expected were issues with the lower than today's industry standard resolution (the 1D Mark II is only 8.2 megapixels, most cameras today are 15 megapixels and up), the lack of a really good LCD screen (shouldn't be 'chimping' anyway) and the fact that this camera is not a superb high ISO performer. In it's day, it was the top of the line. Selling for around $8,500 at one point, this technology must have set the standard for the DSLR community.

So, after using it at an NCAA Division I basketball game at the Peterson Event Center (Pittsburgh, PA), I have to come to these real world conclusions. Some may argue with me, but as a relatively new photographer, these are my opinions. And, until I feel like shelling out $6,000 on a 1Ds - this camera is my choice.

RESOLUTION: Absolutely not a problem unless you are trying to take a photo for large format printing. My model has a custom viewfinder that has lines showing a true full-frame 8x10 crop. This helps me fill the frame to minimize cropping in post-production.

I noticed that the lower resolution is sharp. Not sure why, but I think it has to do with the fact that the newer "prosumer" models are cramming so many pixels on a 1.6x sensor that is loses that "tack sharp" result. I looked at some of the keepers at full zoom and was impressed at the clarity. So, this is not an issue for me - not in the least.

LCD SCREEN: I was addicted to the huge LCD on my 50D. But, I noticed that I started relying on that for image correctness, rather than the histogram. I eventually realized that the screen is very bright and makes everything look more saturated and more exposed than it really is. Cool for "chimping", though.

The 1D Mark II has a better screen than the earlier models, but is so small that you really won't find it useful. In fact, I shut the review option to "OFF" and never reviewed any images in the camera. I didn't "chimp"! Funny thing, too... I ended up with just as many keepers as I did when I wasted all that time looking at the screen. Also, a much overlooked point, I didn't miss any plays because of a fascination with looking at the screen.

ISO PERFORMANCE: Honestly, I don't plan on using this camera in many super low-light situations. It holds it's own up to about 1600 ISO before noise became a problem. Considering most of my sports are in "broadcast lighting" or outdoors, this doesn't concern me. My 50D can fill that gap if needed. Or, I will just convert to B&W and the noise won't be an issue. Just don't expect super images in a high school gym. That's what strobes are for.

Conclusion? I think that anyone wanting to make the move to a PRO camera body should jump on any well-taken care of 1D Mark II or 1D Mark II N. They're affordable and although not the piece of technology that the 1D Mark IV is, it is still a great body with an awesome FPS (frames per second) @ 8.5-ish, the 45-point AF system, the weatherproofing and durable build are enough to sell me.

Game Over

Well, just got home from the Pitt women losing another game. This time, it was St. Johns. It's hard to stay focused on getting good images when the game is not exactly what I would call exciting.

In my opinion, tonight's game was only slightly better than a high school championship game. Pitt must have missed 25 shots under the basket. It's was hurtful to watch. Needless to say, the final minute couldn't expire quick enough.

My back hurts bad. Sitting on the court can really do a number on your back and ass. I have a padded stadium seat but forgot to take the damn thing in. I was so swept up in my "new bag" that I forgot it in the back of my Blazer. So, no one to blame but myself.

Got some good shots, though. The 1D kicks the shit out of my 50D. Moreso, the L-Series glass was worth every penny. My Tamron 28-75mm is slow and soft, the Canon is pretty crisp. Anyhow, I now have about an hour of editing to do so I can come up with about 25-50 images worth sending to Paul @ Pitt.

It doesn't end when the buzzer sounds - that's for sure.

1st Transmit...

Well, here is the first time I have ever transmitted during a halftime. I feel like I would only have time to do about 10 files. Here are four. My workflow is pretty simple...

1. Insert CF Card
2. Import w/ Picasa (on a PC)
3. Go to the restroom while the images import.
4. Choose a few images I like.
5. Apply the "I'm feeling lucky..." filter.
6. Upload.








Not to difficult. The team is already heading back on the court. I guess the time is very little in comparison to what it feels like when you are NOT editing/blogging, etc.

First Live Transmit & 1D MkII

Tonight I am covering the Pitt game and will make my first attempt at transmitting images at halftime. I will be making a blog post during halftime where I will be attempting to upload some images. It should be interesting.

Also, this is the first time I will be trying my new 1D MkII at an NCAA event with good lighting. We'll see how that turns out. I also am fortunate enough to be picking up a new Pelican travel case for my gear. Good 'ole Craigslist!

I leave for Connecticut on Thursday morning and am completely behind schedule on a lot of things. Little did I know how much I would have to do in the meantime. Buying the new camera may prove to be a silly move. If I go back to the 50D - I'll be pissed.

Well, off to Pitt...

UPDATE @ 5:10pm

I am now sitting at Panera Bread. Sadly, the damn free Wi-Fi here sucks. It's so bad I am piggy-backing off of the Quality Inn's service across the parking lot. I love hotels with free Wi-Fi :-)

I sent an email to all the Sports Information Directors in the Big East just now. I am hoping to catch on with one of the schools after Pitt loses. In a perfect world, I'll catch on with a school that lasts a while. I figure at my day rate (purposely kept secret so as to know give anyone any reason to complain) is good enough money that an extra 5-10 games would be nice. I don't even mind if I have to take care of my own return travel. After all, I have two USAir tickets that were never used. I think I can use them for $150.

The bag I just picked up is definitely going to make my life easier. I literally have condensed three (3) bags including a pelican 1510 into one bag. Whew! That's the best $95.00 spent so far. After tonight, I'll see if the $1,000 I just spent on the 1D Mark II is worth it for sports. By all accounts, I should be very pleased. Look for some photos posted at halftime...